Jakarta - Indonesia Islamic Fashion Consortium (IIFC) becomes more stable Indonesia Qibla Fashion publish the Muslim World. After successfully held Indonesia Islamic Fashion Fair (IIFF) in 2010, IIFC again held a similar event with the concept more attractive and communicative theme "Tourism & Fashion Extravaganza" on 11 August to 11 September 2011 at the Central Park shopping center in West Jakarta.
IIFC different from last year this time in collaboration with leading online media news, AFP held a beauty contest based online "Muslimah Beauty 2011".
This is a promotional strategy of the Muslim world the beauty of Indonesia and lifestyle through the media which can include cross-border, cross-social and cross country.
It is no secret, online media becomes one of the means that can lift even the image of a person's fame. Still remember Justin, First Brigadier Norman, even a couple singers lipsync Sinta and Jojo? Therefore, IIFC like fashion fever Muslim Indonesia is also a trending topic in cyberspace.
Chief Editor of AFP, Budiono Darsono fully supports the implementation of Muslim Beauty Contest 2011. "Registration is open 1 to 21 August 2011 in www.detikforum.com, canal AFP community with dozens of millions of visitors each month. We hope that will be netted thousands of Muslim women's fashion ambassador for Muslim candidates of the world, "he said.
Muslim beauty contest planned for the equivalent of Beauty 2011 Miss Universe involving quality assessment techniques is not just a pretty face veiled and beautiful, but also the assessment of intelligence in the field of spirituality, emotional and intellectual. It is applied in the requirements for Muslim women aged 18-24 years, minimum height 165 cm, mastering foreign languages, capable of reading the Quran. Muslimah Beauty winners will be crowned the Ambassador Fashion Muslim Indonesia and is entitled to a gift package of Umrah trips and other exciting prizes.
Director IIFC, Eka Shanty stated, "It takes creativity in the campaign targets Muslim Indonesia as a fashion mecca of the world more effectively and efficiently. Sharpening the concept of communication strategy is taken from the survey results IIFF 2010, where "IIFFever" (Fever IIFF) managed to increase the number of online entrepreneurs in the field of Muslim fashion, increasing the number of Muslim fashion show, increasing the number of new Muslim headscarves, the establishment of Muslim communities from different professions to the mushrooming of malls that are seriously working on the trade potential of the Muslim fashion. Thus the existence of the Muslim fashion designers in the stages of Islamic fashion show at home and abroad are also increasingly recognized.
Responding to a positive response from various circles such IIFC took the Ministry of Culture and Tourism of RI to declare Indonesia as a tourist destination shopping Moslem world level. "
Marketing Director-General of the Ministry of Culture and Tourism of RI, Dr. Nirwandar explains, "Activity IIFF potentially increasing the level of tourist traffic that have a direct impact on improving the capabilities and competitiveness for the artisans, weavers, penyulam, batik and Muslim fashion designer. In addition Moslem Indonesia was likely to be a "Brand Ambassador" Indonesia tourism products in the field of textile crafts in addition to batik and weaving. "
IIFF 2011 will hold a work of designer Indonesia, among others, Stephen Hammy, Hengky Kawlarang, Irna Pearl, Jeany Ang, Merry Pramono, Dian Pelangi, Malik Moestaram, Defrico Audy and Boyonz Illyas. IIFC is also working with the Noor Magazine IIFF held a series of activities, one annual event LRBM (Clothing Design Competition). Here that will give birth to its young talented designers who compete in the future be able to participate in Muslims in Indonesia's fashion industry.
IIFC Dan Detikcom
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